Daily archive: neuroscience

Neuroscientists reveal: When does an article go viral?

It is not only bloggers and online marketing experts who are concerned with the question: Why does one article spread virally like wildfire, but another - very similar - never goes viral? For the first time, neuroscientists at the University of Pennsylvania have now investigated which brain activities lead to an article being read and recommended (going viral) via social media. In fact, you can [...]