Neuroscientists reveal: When does an article go viral?

It is not only bloggers and online marketing experts who are concerned with the question: Why does one article spread virally like wildfire, but another - very similar - never goes viral? For the first time, neuroscientists at the University of Pennsylvania have now investigated which brain activities lead to an article being read and recommended (going viral) via social media. In fact, you can [...]

Is pregnenolone the superhormone for memory?

Some time ago, an advertisement for a food supplement fluttered across my desk. It is called pregnenolone and, according to the prospectus, it is supposed to significantly improve learning and memory skills. "The most powerful substance ever tested to improve memory," the supplier promises. Let's take a look at what's behind it and what to make of it. Pregnenolone was [...]

Forgetfulness - cause for concern or harmless?

We all get into muddles from time to time. You look all over the house for the remote control and it's lying on the sofa table the whole time. Experts say this kind of thing is harmless, but other mental lapses could well be cause for concern. Here's how to distinguish harmless from worrying forgetfulness. You want your friend [...]

Sport or brain training - which makes the brain fitter?

How does the brain stay fit in old age - with sport or with brain training on the computer? Researchers at the Charité, Berlin, investigated this question in a study. Whether and to what extent physical and mental activities increase cognitive performance in older women was the aim of a study conducted by the Charité in Berlin. So far, there have been studies [...]

5 amazing tricks for a better memory

Memory is the cognitive ability that declines first in old age. This is especially true for short-term memory and is the case for almost all of us, not just Alzheimer's patients. Here are surprising but scientifically proven methods that can boost your memory power. Think positively Scientists at North Carolina State University have found that older [...]

Increase traffic with a small budget - The 6 best strategies

You have a great product. You have researched the relevant keywords. You have invested time and money in a website and optimised it for search engines. But still the visitors don't come. And without marketing measures, you will have to wait a long time. What is the most effective way to advertise on the Internet? Which online marketing measures are really worth the money and effort? […]

Funny video on content marketing

I found the following video on the net. It describes very humorously - but with some truth - what content marketing is and how content marketing is often applied. The video promotes the Content Marketing Conference, which is certainly worth a visit. But if you want to do content marketing faster - and more successfully than in the video [...]

Significant traffic increase using a blog

Today we show you an example of content marketing in the health sector - i.e. here for a food supplement for the brain. You can still read some of the articles in this blog today (2021) on the website Here, the company Whitewall sells food supplements that are beneficial to brain performance (memory, concentration, etc.). After a detailed keyword analysis, the result was therefore [...]

Building trust through content marketing in the health sector

Detailed version of a text from PM-Report, June 2015 Author: Dr. Markus Numberger In the June 2015 issue of PM-Report, a text of mine was published that I would like to expand on here. Above all, I would like to give tips on how to create trust online. In doing so, I only address content marketing, not [...]